景宁畲族自治县集中式畲族文化体验中心（山哈凤凰谷）项目可行性研究报告二〇一五年一月目 录第一章 项目基本情况 …………………………………………………1一、项目名称及性质.............................................................................................1二、投资规模及主体.............................................................................................1三、建设规模和工程方案.....................................................................................2四、编制依据.........................................................................................................3五、项目建设的指导思想与原则.........................................................................3第二章 项目规划 ………………………………………………………4一、丽水市旅游情况分析.....................................................................................4二、景宁畲族自治县旅游状况分析.....................................................................5三、“畲族文化体验中心”的进展定位.............................................................9四、项目建设选址分析.......................................................................................11五、项目策划.......................................................................................................12六、战略措施.......................................................................................................13第三章 项目特色及功能定位…………………………………………14一、品牌形象.......................................................................................................14二、项目特色.......................................................................................................15三、区块功能.......................................................................................................15第四章 经营规划与管理………………………………………………16一、经营规划.......................................................................................................16...
