目 录一、总论..................................................................31.项目实施背景........................................................32.项目概况............................................................43.开发商概况..........................................................54.编制依据与讨论范围..................................................5二、项目建设必要性分析....................................................61.该项目有利于进一步丰富居民的文化娱乐生活............................62.有利于带大连甘井子区经济的进展......................................73.有利于金钱柜进一步在大连乃至全国的进展壮大..........................7三、项目市场分析..........................................................81.城市概况与国民经济进展现状及走势分析................................82.大连量贩式 KTV 行业分析.............................................103.市场竞争者分析.....................................................124.项目选址、市场定位及项目优势分析...................................145.营销策略分析.......................................................15四、建设条件分析和工程进度安排...........................................161.建设条件分析.......................................................162.工程进度安排.......................................................17五、项目 KTV 功能分析与人事架构...........................................171.项目总体功能.......................................................172.项目功能分配.......................................................173.人事架构...........................................................19六、消防、环保和卫生.....................................................191.消防...............................................................192.环境保护...........................................................203.劳动卫生...........................................................21七、投资估算与资金筹措...................................................211.投资估算.................................
