目 录第一章 项目摘要.............................................................................11.1 项目概况.....................................................................................11.2 编制依据.....................................................................................21.3 主要讨论内容.............................................................................21.4 主要讨论结论.............................................................................31.5 主要技术经济指标表.................................................................3第二章 项目建设的必要性和可行性.............................................52.1 项目建设背景.............................................................................52.2 项目建设的必要性.....................................................................72.3 项目建设的可行性.....................................................................9第三章 市场供求分析及预测.......................................................113.1 基本情况...................................................................................113.2 现状分析...................................................................................123.3 市场预测...................................................................................173.4 项目产品的市场竞争优势分析...............................................193.5 营销策略、方案、模式...........................................................203.6 市场风险分析...........................................................................21下载后可任意编辑,修改3.7 规模确定...................................................................................21第四章 项目承担单位的基本情况...............................................23第五章 项目地点选择分析...........................................................255.1 项目选址...................................................................................255.2 建设条件....................................