编号： 999 感冒灵营销策划书 专 业 学 号 姓 名 课 程 完成日期 目 录目 录...............................................................................................................................................I1环境分析.....................................................................................................................................11.1易感人群.........................................................................................................................11.2感冒时间.........................................................................................................................12市场调查.....................................................................................................................................12.1问卷调查.........................................................................................................................12.2采访.................................................................................................................................13影响消费者购买的行为分析.....................................................................................................23.1购买偏好.........................................................................................................................23.2购买力.............................................................................................................................23.3购买条件.........................................................................................................................24定位............................................................................................................................................34.1999 感冒灵颗粒是中西结合药的典范..........................................................................34.2999 感冒灵与治感冒单纯的西药和单纯的中药相比优势何在？...............................34.3999 感冒灵是如何治感冒的？............................................
