休闲吧创业计划书

--盐城师范学院营销 133 班 吴凡 13318953目录1.项目概述....................................................................32.店面描述....................................................................32.1 店面简介..................................................................32.2 资本结构..................................................................33.产品/服务...................................................................33.1 具体业务..................................................................33.2 技术支持..................................................................43.3 服务特色（消费者可得到的好处）............................................43.4 服务渠道..................................................................44.市场分析....................................................................54.1 市场环境分析..............................................................54.2 消费者分析................................................................54.3 产品竞争分析..............................................................54.4 应对策略..................................................................55.SWOT 分析...................................................................65.1 优势分析（S）.............................................................65.2 劣势分析（W）.............................................................65.3 机会分析（O）.............................................................65.4 威胁分析（T）.............................................................66.风险分析....................................................................76.1 市场风险..................................................................76.2 风险规避..................................................................77.业务计划实施................................................................77.1 进展战略及定位（STP 战略: Segmenting、Targeting、Positioning）.............87.1.1 市场细分（S）................