浅谈汽车配件供应商德国大陆集团的发展摘要阐述德国大陆集团的企业概况；通过对德国大陆集团的整个发展过程和对其经营模式、品牌发展及营造的深入探究，分析其如何成为全球五大汽车零部件供应商之一，并且能成长为如今的世界汽车零部件企业巨头以及欧洲最大的汽车配件供应商的原因。大陆集团近年来将亚太市场作为其发展的重要区域，整个发展过程体现了诸多细节和特点，通过对其的整体发展以及对其进军亚太市场后面临的一系列问题进行分析，结合德国大陆集团在此间的应对策略和手段，从中可以发现当代车零部件产业发展所具有的特征，进一步对汽车零部件市场的整体发展现状以及中国特色的发展模式进行研究，进而为后续深入探究中国零部件产业汽车产业供应链中汽车零部件供应链运行机制以及供应链中的供应链管理协同机制做铺垫。关键词：德国大陆集团，品牌与发展，汽车零部件产业DiscussiononthedevelopmentofautopartssupplierGermangroup——ContinentalAbstractExplainthecompanyprofileoftheContinentalGroupofGermany;analyzehowContinentalbecomesoneoftheworld'stopfiveautopartssuppliersthroughitsentiredevelopmentprocessandin-depthexplorationofitsbusinessmodel,branddevelopmentandconstruction,andcangrowintotodayTheworld'sthird-largesttiremanufacturerandEurope'slargestautopartssupplier.ContinentalGroupinrecentyears,theAsia-Pacificmarketasanimportantareaforitsdevelopment,theentiredevelopmentprocessreflectsmanydetailsandfeaturesthroughitsoveralldevelopmentanditsentryintotheAsia-Pacificmarketafteraseriesofproblemsanalysis,combinedwiththeGermanmainlandgroupinHerethecopingstrategiesandmeanscanbefoundfromthecharacteristicsofcontemporarycarpartsindustrydevelopmenttofurthertheoveralldevelopmentofautopartsmarketandthedevelopmentofChinesecharacteristicsofthemodelforfurtherfollow-upexplorationofChina'sautopartsindustryIndustrysupplychainautopartssupplychainoperationmechanismandthesupplychainsupplychainmanagementcoordinationmechanismtopavetheway.KeyWords：WriteCriterion，TypesetFormat，Master’sDegreePaper目录引言.........................................................................................................................................11德国大陆集团的企业概况......................................................................................................21.1企业概况........................................................................................................................21.2企业现状........................................................................................................................31.3——企业优劣势分析SWTO分析................................................................................42德国大陆集团的发展历程......................................................................................................52.1德国大陆集团在欧洲市场的发展历程........................................................................52.2德国大陆集团进军亚太市场的发展历程....................................................................62.2.1——德国大陆集团进军亚太市场面临的问题以中国市场为例......................62.3德国大陆集团的应对策略和手段................................................................................72.4德国大陆集团的经营模式研究....................................................................................92.4.1经营模式概念......................................................................................................92.4.2经营模式的内容架构和组成要素.........................................
