新品上市策划方案方案

婚宴专用饮料新品上市策划第三组：完成时间：2011/12/01目 录一 市场背景分析.............................................................................................................................41.人口环境分析：..............................................................................................................42.经济环境分析：..............................................................................................................43.地理位置分析：..............................................................................................................4二 公司背景分析.............................................................................................................................5三 SWOT 分析................................................................................................................................6四 STP 分析.....................................................................................................................................71.市场细分：......................................................................................................................72.目标市场：......................................................................................................................73.市场定位：......................................................................................................................8五 产品概况.....................................................................................................................................8六 价格策略 ............................................................................. Error: Reference source not found 七 渠道管理 ............................................................................. Error: Reference source not found 八 消费者促销 ......................................................................... Error: Reference source not found 九 广告宣传 ........................................