金融营销方案中国人寿保险金融营销方案姓名：江伟班级：金融与证券（3）班目录1 摘要...............................................................................................................................................42 策划目的........................................................................................................................................33 营销环境分析................................................................................................................................43.1 宏观环境.............................................................................................................................43.1.1 经济环境 ......................................................................................................................43.1.2 人口环境 ..............................................................................................................53.1.3 社会文化环境..........................................................................................................53.1.4 政治法律环境 ......................................................................................................63.2 微观环境........................................................................Error: Reference source not found3.2.1 主要竞争对手 .................................................Error: Reference source not found3.2.2 消费者 ..................................................................................................................63.2.3 企业 ......................................................................................................................73.2.4 销售网络 ..............................................................................................................73.3 市场概括.............................................................................................................................74 消费者分析............................................................
