电视广告对青少年的影响研究 摘 要 电视广告属于大众文化的一类，发挥着非常关键的价值导向功效，当今电视广告传播方式广泛，观众的视觉以及听觉部分都带来了非常大的影响，尤其是对于正处于价值观养成时期的青少年造成巨大影响。一般来说，广告对于青少年的影响是多方面的，其中包含有利因素以及不利因素。本论文主要研究电视广告所具有的特点以及价值传播导向，从而对于电商广告对于青少年产生的影响进行探究，进而研究了电视广告对于青少年成长中产生的积极以及消极影响，并在指出了减少以及去除电视广告对青少年造成的不良影响的方案，目标是还青少年一个积极、向上的电视广告。【关键词】电视广告；青少年；广告; 影响Title A Study on the influence of TV Advertising On teenagersAbstractTV advertising is a kind of popular culture, and it has a very important role of value orientation. The universality of TV advertising, visual and auditory comprehensiveness all affect the growth and development of young people to a certain extent. In fact, the effect of TV advertising on young people is diversified, including positive and negative effects. On the basis of analyzing the characteristics and guidance of TV advertising, this paper explores the effect of TV advertising on the growth of young people. At the same time, it analyzes the positive and negative effects of TV advertising on young people. Finally, it puts forward the strategies to eliminate the negative impact of TV advertisements on Teenagers, aiming at giving young teenagers a clean and harmless advertising program.Key word: A TV advertisement; a teenager; an advertisement.目录绪论..........................................................................................................................................5第一章 电视广告概述............................................................................................................7第一节电视广告定义....................................................
