浅析“互联网+”背景下“宠物云养”产品营销策略摘要“随着我国经济的高速发展，互联网的愈加兴盛，互联网+”战略随之兴起。在这一背景下，越来越多的企业以及个体户将盈利的又一增长点转向了网络产“品营销。然而网络产品营销作为一个新兴的营销方式，互联网+”背景下的产品“营销还是没有发展健全，甚至还存在一些问题。本文介绍了互联网+”背景下“”宠物云养现有的产品营销方式，分析了现有营销策略中存在的问题，主要有目标受众选择模糊，广告投放精准性不足，周边产品分类混乱，盈利方式难以形成规模效应，消费粘性不足，随后提出了解决这些问题的对策，包括以下四个方面，细分市场推出产品，聚集强势营销人，做好策划和执行和产品推广。关键词：“互联网+”；宠物云养；产品营销ABriefAnalysisontheMarketingStrategyofPetCloudProductsundertheBackgroundof"Internetplus"AbstractWiththeincreasingdevelopmentofChineseeconomyandtheInternet,the“InternetPlus”strategycomeintobeing.Moreandmoreenterprisesandindividualhouseholdsunderthisbackgroundturntheireyestonetworkproductmarketingtogetmoreprofits.However,asanemergingmarketingapproach,themarketingofproductwhichiscountingonthe“InternetPlus”isstillevolving.What’smore,therearesomeproblemsinitsdevelopmentprocess.Inthisbriefanalysis,themarketingofproductsunderthebackgroundof"Internetplus"arebasedontheanalysisofmodeof"petcloudmaintenance",whichincludethetargetaudienceisambiguous,lackaccurateadvertising,productclassificationisconfused,profitmodelarehardtoformscaleeffect,customsadvocacyisdeficient.AtthesametimefourInternetproductmarketingmethodsareputforwardtosolvetheproblemof"petcloudraise"productmarketing,invovletargetmarketsegmentation,gatherinfluencialmarket,perfectplanandexecuteandproductpromotion.KeyWords:The”InternetPlus”；Marketingofproducts；Petcloudkeep目录摘要..............................................................IAbstract...........................................................II一引言............................................................1二“互联网+”下产品营销特征、利弊.................................1“（一）互联网+”内涵.............................................................................................................1“（二）互联网+”背景下产品营销的主要特征.....................................................................1“（三）互联网+”背景下产品营销的利弊.............................................................................2三“宠物云养”现有的产品营销方式..................................3（一）广告投入......................................................................................................................3（二）淘宝店铺贩售..............................................................................................................3（三）周边产品生产销售.......................................................................................................3（四）粉丝经济模式..............................................................................................................3四“宠物云养”现有产品营销存在的问题..............................4（一）目标受众选择单一.......................................................................................................4（二）广告投放精准性不足...................................................................................................4（三）周边产品分类混乱.....................................................................................................
