摘要1995年，第一场Victoria’sSecret大秀和日常的时装秀很类似，应景的音乐、超模妖娆的台步，4～5个不同主题板块的时装秀，每个主题都有相对应的设计主题、内衣款式及模特发型，从Victoria’sSecret产品标签的形容词就可以看出，其表现出内在美学、女人专属美丽、超乎想象的高雅等理念。2001年，Victoria’sSecret秀开始邀请当红歌星担任嘉宾并在Victoria’sSecret秀的T台表演，使Victoria’sSecret从一个制造业产品升级到服务业的奢侈品。在这一年，Victoria’sSecret秀与美国四大电视台之一的CBS合作，当年的收视人数超过了10亿，有媒体报道，这是一场内衣界的世纪秀，给予了Victoria’sSecret品牌秀高度的肯定。2015年，仅在爱奇艺视频网站的视频播放量就达到了2.2亿。Victoria’sSecret秀的成功举办充分带动了其品牌价值与延伸价值。在本篇论文中我将通过介绍本品牌的历史、Victoria’sSecret发展过程、市场销售、品牌营销策略等方面引出此品牌所带来的商业价值以及商业延伸等方面的研究。关键词：Victoria’sSecret秀；商业价值；品牌营销ABSTRACTIn1995,thefirstVictoria’sSecretShowwasverysimilartothedailyfashionshow.Themusicofthescene,theenchantingstepsofsupermodels,thefashionshowsof4-5differentthemes,eachthemehasitscorrespondingdesigntheme,underwearstyleandmodelhairstyle.FromtheadjectiveofVictoria’sSecretproductlabel,itshowstheinherentaesthetics,women'sexclusivebeautyandmodel'shairstyle.Theideaofelegancebeyondimagination.In2001,Victoria’sSecretShowbegantoinvitepopularsingerstoactasguestsandperformonVictoria’sSecretShow'sT-stage,upgradingVictoria’sSecretfromamanufacturingproducttoaluxuryproductintheserviceindustry.Inthisyear,Victoria’sSecretShowcooperatedwithCBS,oneofthefourmajortelevisionstationsintheUnitedStates.Inthatyear,thenumberofviewersexceeded1billion.Thereweremediareports.Itwasacenturyshowinunderwearindustry,whichgaveVictoria’sSecretahighdegreeofrecognition.In2015,thevideoplaybackvolumeofIQIYIVideoWebsitealonereached220million.Victoria’sSecretShow'ssuccessfullypromotesitsbrandvalueandextendedvalue.Inthispaper,Iwillintroducethehistoryofthebrand,Victoria’sSecretdevelopmentprocess,marketing,brandmarketingstrategiesandotheraspectsofthebrandbroughtaboutbythecommercialvalueandbusinessextensionresearch.KeyWords:Victoria’sSecreShow;BusinessValue;BrandMarketing目录中文摘要........................................................1英文摘要........................................................1绪论...........................................................4一、品牌历史与发展历程..........................................4（一）品牌历史与概况............................................4（二）发展历程..................................................4（1）VS秀的诞生阶段(1995——1998)...............................4（2）VS秀的发展阶段(1999——2003)...............................5（3）VS秀的完善阶段(2004——2006)...............................5（4）VS秀的成熟阶段(2007——至今)...............................5二、品牌传播营销策略............................................6（一）精准独特的品牌定位........................................6（二）谨慎的价格行为............................................6（三）强大的渠道整合............................................6三、VS秀的商业价值..............................................7（一）提升自身品牌价值..........................................7（二）大IP下的延伸价值..........................................8（三）带动女性经济的发展........................................9参考文献.................
