“高冷”故宫的卖萌路线这是一个拼创意的时代。为了让更多人了解其丰富的文化遗产,北京故宫也是蛮拼的,不仅为自己设计了吉祥物,还开起了网店,走上卖萌路线,文化创意产品层出不穷,连故宫掌门人单霁翔也说“脑洞大开”。 今天,就让我们来盘点一下故宫的创意和“脑洞”。-关键词-文创产品:Creative Cultural ProductsThe Palace Museum has been making efforts to change its solemn and dull image. One of its initiatives is new souvenirs that are fun and cute, and marry historical minutiae with modern sensibilities and technologies. The creative cultural products, which are sold through the museum's Taobao store, have become a big hit with netizens. To name just a few:故宫近来努力改变自己严肃沉闷的形象,其中一个举动便是开发一系列有趣可爱的纪念品,将历史文化的细枝末节与现代元素和科技融合起来。这类文化创意产品在故宫淘宝店开售以来,受到广大网友热捧。试举几例: 朝珠耳机 Beaded earbudsThe much-talked about beaded earphones, priced at RMB120, mimic the beads worn by officials attending the royal court during the Qing Dynasty (1644-1911). A netizen said wearing it while working gives the illusion that you yourself are an emperor reviewing files submitted by subordinates。这款朝珠耳机可谓赚足了口碑,标价在 120 元,其外观仿照清代官员上朝时佩戴的珠串。网友戏称,“戴上它听歌写东西的时候简直像是批奏折!” 顶戴花翎官帽防晒伞 Official's hat parasolThe sun umbrella resembles the headgear worn by Qing ministers serving the imperial court. When unfolded, it hovers above one's head like an official's hat to hilarious effect。这款遮阳伞依据清朝官员顶戴花翎设计,撑开后,酷似头上戴着一顶官帽,效果令人捧腹。 雍正御笔折扇 Fan inscribed with the words of Emperor YongzhengThe seven characters inscribed on the fan are taken from a letter that Emperor Yongzheng wrote to a subordinate, Tian Wenjing. Written in plain language - a departure fr...