深圳市天健（集团）股份有限公司深圳市市政工程总公司上海市保障性住房建设项目投资建设可行性报告 同济大学建筑设计讨论院(集团)有限公司 Architectural Design & Research Institute of Tongji University (Group) Co.,Ltd. 二零一一年一月目 录1项目宏观背景......................................................................................11.1保障性住房建设成为住房建设的重点.......................................................11.2保障房建设政策相继出台...........................................................................11.3保障房建设市场巨大，前景可观...............................................................31.4保障房建设资金支持...................................................................................42上海市相关政策及进展趋势..............................................................62.1相关政策.......................................................................................................62.2市场前景.......................................................................................................62.3规划布局.......................................................................................................72.4信贷支持.......................................................................................................93深圳市天健集团（市政总公司）参加保障房建设的战略设想....103.1以低风险产品进入上海市场，规避房地产调控风险.............................103.2增强企业商誉，搭建政府合作平台.........................................................103.3发挥企业综合竞争优势，提高经营业绩，多方猎取利润.....................113.4保障房住宅的开发优势.............................................................................124产品分析及定位................................................................................134.1住宅设计.....................................................................................................134.2公建设计...........................................................................................
