临安健康旅游项目策划方案风景园林与建筑学院、旅游与健康学院 魏城荣摘要:我们通过对临安健康旅游的资源进行分析，从旅游产业基础和政策环境、健康旅游资源、技术和人才背景三个方面临安健康旅游项目策划进行阐释分析，提出了“原始森林”的森林浴主题定位，并根据因地制宜，因时制宜，因人制宜的原则,在功能定位、市场定位、目标定位和形象定位基础上，做出了旅游森林浴旅游项目设计。其主要涵盖森林浴场规划设计和森林浴活动方案设计这两个方面。关键词 项目阐述 定位分析 方案设计Ling’an Health tourism project planningAbstract: We through the analysis of Ling'an health tourism resources from the three aspects of the basis of the tourism industry and health policy environment， tourism resources， technology and talent background of Ling'an health tourism project planning analyses， put forward the "forest bath theme to locate the original forest”, and according to local conditions, time, person principle ， function positioning the market positioning and target positioning and image positioning on the basis of making tourism forest bathing tourism project design. It mainly covers two aspects ： the forest bathing plan design and the forest bath activity plan design.Key words： Project elaboration， Positioning analysis， Conceptual design目录一 临安简介..............................................................................................................................................1二 临安健康旅游项目阐述 .................................................................. Error: Reference source not found 2 。 1 良好的旅游产业基础和政策环境 ....................................... Error: Reference source not found 2 。 2 丰富的健康旅游资源 ............................................................................................................... 1 2 。 3 深厚的技术和人才背景 .........................................................................
