京东商城营销策略浅析吴学普工商管理双学位西南大学经济管理学院目录摘要：..............................................................................................................................................1关键词： .......................................................................................................................................... 1 第一章 . 绪论 .................................................................................................................................... 1 1 ． 1 引言 .................................................................................................................................. 1 1.2 讨论背景 ............................................................................................................................ 2 1.3 讨论问题 ............................................................................................................................ 2 1 。 4 讨论意义 .......................................................................................................................... 3 1.5 讨论方法 ............................................................................................................................ 3 第二章．京东商城进展简介 ........................................................................................................... 3 2.1 京东商城的进展历程 ........................................................................................................ 3 第三章．京东商城的营销策略 ....................................................................................................... 5 3.1 网络营销优势 .................................................................................................................... 5 3 。 2 京东商城的网络营销模式 .............................................................................................. 7 3.3 目标市场营销策略 ..............................................
