经济全球化使得国际国内市场之间的障碍逐渐消逝,品牌国际化已成为企业品牌进展的重要选择。在此背景下,本土护肤品牌国际化进展进程缓慢。面对国际知名护肤品牌的竞争压力，中国护肤品牌佰草集依托中医药理念，突破了文化差异的障碍,成为中国第一个迈入国际市场的护肤品牌佰草集，是上海家化公司 1998 年推出市场的高端品牌,是中国第一套具有完整意义的中草药中高挡个人护理品牌。是现代生物科技与传统中草药精华结合的成果。并以其独树一帜的定位很快在国内化妆品市场中崛起。从 1995 年 12 月正式立项至今，佰草集已经相继招募了百余名科研人员，致力于新型产品的开发研制，目前其产品种类已经多达 180 余种。2025 年佰草集走出国门,将中草药的生活方式与东方文化带到法国巴黎乃至全世界，是第一个真正意义上站在世界舞台与国际一线品牌竞争的中高档中草药护理品牌，短短几年佰草集已在全球化妆品零售巨头丝芙兰法国地区所有独有品牌排名中名列前茅.接下来的 3 年间，佰草集从巴黎丝芙兰店的一个小小的货柜起步，不仅在法国扎下了根，还在意大利、西班牙、波兰、土耳其等地站稳了脚，欧洲市场的销售额以每年 80%的速度增长。1. Background of HerboristHerborist is a high—end brand that Jahwa company launched in the market in 1998, is China’s first high-end personal care brands with a full sense of the Chinese herbal medicine. It is a result of the combination of modern biological technology and traditional Chinese herbal medicine 。 And its unique position in the domestic cosmetics market rise soon 。 From December 1995 formally approved ， Herborist has recruited hundreds of researchers, committed to the development of new products; the current product range has been up to more than 180 kinds. Herborist go out of China in 2025, it brought the Chinese herbal and oriental culture to Paris of France and all over the world ， it is the first true high-end herbal medicine brand that standing on the world stage compete with the international first-line brand ， just a few years Herborist has ranked...
