摘要随着居民消费能力的不断提升，汽车价格降幅的逐步稳定，汽车行业盈利能力将得到进一步提升，在现如今的车市中，SUV 车型市场占的比重越来越大，已然成为众商家必争之地。自 SUV 出现以来，中国汽车行业发展态势迅猛，销量持续上涨。SUV 具有着一些越野能力，同时还有着较大的空间，使得其不但可以自由穿梭城市间，还能拉人载货在去郊游。正因为 SUV 车型有诸多的优势，SUV 汽车深受大众喜爱，满足了消费者的需求。但近两年涨幅较缓慢，这与外部环境密切相关，本文以广东市 SUV 市场为中心，对哈弗 SUV 的发展进行分析，找出存在的问题并提出相应策略，以促进广东 SUV 市场更好的发展。关键词：哈弗 SUV；五力模型；竞争策略ABSTRACT：With the continuous improvement of residents' spending power, the gradual decline in the price of automobiles will gradually stabilize, and the profitability of the auto industry will be further enhanced. In today's auto market, the proportion of SUV vehicle market is increasing, and it has become a must-see for all businesses. Ground. Since the advent of the SUV, the development of the Chinese auto industry has been rapid and sales have continued to rise. The SUV has some off-road capabilities, but also has a lot of space, so that it can not only freely shuttle between cities, but also pull people to carry goods on the outing. Because SUV models have many advantages, SUV cars are popular and satisfy the needs of consumers. However, the increase rate in the past two years is relatively slow, which is closely related to the external environment. This article focuses on the Dongguan SUV market, analyzes the development of Haval SUV, finds out the existing problems and proposes corresponding strategies to promote better SUV market in Dongguan. development .Keywords: Haval SUV; Five force model; Competitive Strategy目录一、研究背景及意义..................................................5（一）...
