目 录前 言.................................................................................1一、销售流程规范........................................................................31.1 展厅集客...............................................................................41.2 客户接待.............................................................................141.3 客户需求分析.....................................................................281.4 新车展示及介绍..................................................................371.5 试乘试驾.............................................................................441.6 报价成交.............................................................................521.7 递交新车.............................................................................591.8 售后维系.............................................................................66二、销售工作推动......................................................................692.1 销售顾问一日工作..............................................................692.2 销售顾问工作提示..............................................................69三、附件....................................................................................74附件 1：集客流量统计分析表...................................................74附件 2：年度新车销售目标预估表............................................76附件 3：客户信息卡..................................................................78附件 4：展厅来电（店）客户信息登记表.................................81附件 5：新车展示车辆检视表...................................................83附件 6：试驾预约记录单..........................................................84附件 7：试驾准备工作检查表...................................................84附件 8：试驾协议书..................................................................87附件 9：试驾调查表..................................................................89...
