安徽服装业跨境电商开展策略分析研究 电子商务管理专业

安徽服装业跨境电商开展策略摘要近年来，随着电子商务和信息产业的快速发展，它为中国的外贸产业做出了巨大的经济贡献。安徽服装业的出口产业是安徽跨境电子商务的一大组成部分。而跨境电子商务也成为了所有企业扩展业务，增加营收的必经之路。安徽服装业想要在全球贸易的大背景下，打开贸易突破口，跨境电子商务是安徽服装业的出路。本文主要分析了安徽服装企业在电子商务发展中存在的跨境问题，主要存在品牌优势不明显等问题，基于此提出了针对性的发展战略：加快技术创新和自主研发，促进品牌升级转型，以促进中国服装企业跨境电子商务的健康发展。关键词：电子商务；服装出口；跨境电商；技术创新Development strategy of cross-border e-commerce of anhui garment industryAbstractIn recent years, e-commerce and information industry have made great economic contribution to China's foreign trade industry under the background of rapid development. Garment export enterprises are an important part of cross-border e-commerce. Although they have made good achievements in the development process, they still need to further formulate development strategies. The development mode of cross-border e-commerce has become the only way for enterprises to develop in the information economy era. In the context of global trade, the development of cross-border e-commerce is the inevitable choice for garment enterprises in anhui province to promote international trade. This article mainly analyzes the anhui clothing enterprise in cross-border problems existing in the development of e-commerce, the main problems such as brand advantage is not obvious, based on this puts forward the corresponding development strategy: to speed up the technical innovation and independent research and development, promote the brand upgrade transformation, in order to promote the healthy development of Chinese clothing enterprises cross-border e-commerce.Key words: electronic commerce; ...