鄂尔多斯地区传统文化微信传播现状分析研究 文化产业管理专业

鄂尔多斯地区传统文化微信传播现状分析摘 要网络微信的快速发展为文化传播与文化交流提供了丰沃的土壤。各少数民族文化属于中国传统文化的瑰宝，在微信迅猛发展之际，更应该借助其技术和平台发扬并传承优秀的传统文化，如何更好地保护文化的多样性己经是亟待解决的问题。本论文在各少数民族文化传播者积极应用微信传播传统文化的背景下，就微信公众号这一角度，梳理并归纳鄂尔多斯传统文化在微信传播中的传播类型、传播形式，和传播效果并结合具体的数据进行分析和研宄。探讨鄂尔多斯传统文化在微信公众号平台上传播的问题以及解决策略。本文首先探讨了本论文的研究背景与方法等，论文中主要就鄂尔多斯传统文化的传播现状进行分析，分析其在微信中传播的现状以及其解决策略。关键词：鄂尔多斯；微信；传播；传统文化An Analysis of the Status Quo of Traditional Culture WeChat Communication in Erdos Region AbstractThe rapid development of network WeChat provides a fertile ground for cultural communication and cultural exchanges. The culture of ethnic minorities belongs to the valuable wealth of Chinese traditional culture. We should use its technology and platform to carry forward and pass on the occasion of the rapid development of WeChat. How to better protect the diversity of culture is an issue that needs to be solved. In the context of the active application of WeChat to disseminate cultural content among ethnic minority cultural communicators, this paper sorts out and summarizes the spread of Ordos traditional culture in the spread of WeChat from the perspective of the WeChat public number, disseminates forms, and combines the effects of communication with specific data. Conduct analysis and research. Explore the problems and strategies for the dissemination of Ordos traditional culture on the WeChat public number platform.This paper first discusses the research background and methods of this thesis. The paper mainly analyzes the status quo of t...