摘要近年来，随着新媒体与传媒产业的不断融合，我国的传媒企业迎来了宝贵的发展机遇。现阶段，湖南省长沙市的传媒企业数量已经达到数十家，并依托各自在资源、市场等方面的优势抢占了一定份额的市场。面对逐年增长的传媒市场需求及日趋激烈的竞争态势，现代传媒企业必须探寻行之有效的发展战略，从而实现自身竞争能力和利润水平的同步提升。本文选取了 YYYYYY 作为研究对象，通过运用多种分析模型进行了该公司发展环境、发展态势、资源和能力等的评价，并以企业发展周期视角阐述其发展目标与发展战略。研究认为，企业未来的发展可分为开拓阶段、成长阶段及成熟阶段，并对各个阶段的发展战略进行了阐述。在此基础上，还进一步提出了“增强企业管理水平”、“提升业务拓展能力”、“加大政府扶持力度”等 YY 传媒发展战略的保障措施。在后续的工作中，研究者还应加强相关发展战略的应用结果、企业发展目标的动态调整、潜在市场的科学分析等工作。借助于湖南YY 传媒公司发展战略的研究，能够有效提升我国传媒企业的竞争能力和利润水平，从而提高我国传媒产业的整体竞争力。关键词：YYYYYY，发展战略，研究 AbstractIn recent years, with the continuous integration of the new media and the media industry, China's media companies have ushered in a valuable development opportunities. At this stage, Changsha City, Hunan Province, the number of media companies have reached dozens, and rely on their own resources, market and other advantages to seize a certain share of the market. In the face of the growing media market demand and the increasingly fierce competition, modern media companies must explore effective development strategy, so as to achieve their own competitive ability and profit level of synchronization.This paper selects the Hunan Star Entertainment Media Co. Ltd. as the research object, evaluation through the use of a variety of analytical models for the environment and the development of the company development situation, resources and capabilities, and explains its development goal and development strat...
