大众汽车公司核心竞争力管理问题的分析报告 工商管理专业

关于大众汽车公司核心竞争力管理问题的分析报告摘 要中国在顺利进行改革开放之后，全国的经济迅速增长。此外， 伴随着全球化进程的推进和国内外客户的不同需求的持续增长， 全球很多不同国家都开始瞄准中国这一市场，并在中国国内建立了许多外企，这些外企都是以外资或者合资的形式建立的。与此同时，对于中国国内的本土企业来时，这无疑是一个很大的挑战。这也意味着竞争是十分激烈的。这样的状况对于国内的各汽车公司来说也是不得不面对的一个课题，为了能够很好地迎接挑战，并不断增强实力去扩大市场， 国内的企业需要不断增强自身的核心竞争力。因此， 该论文开始研究大众汽车公司核心竞争力的培养和提升问题，同时根据一些基本的相关理论对中国的国内汽车公司对于核心竞争力的提升方面所存在的问题进行了研究，进而提出了一些有意义的策略和意见。关键词：核心竞争力，品牌培育，文化塑造AbstractSince China implemented the policy of reform and opening to the outside world, the national economy has been developing rapidly. In addition, with the integration of the global market and diversification of customer demand, many countries in the world focus on China and set up a large number of foreign capital or joint ventures in the domestic market. This brings great challenges to domestic enterprises, and market competition is getting more and more intense. This reality is a major crisis for automobile company, in order to cope with this grim situation and have enough strength to seize the market, the enterprise has to make great efforts to cultivate and enhance the core competitiveness. Based on this, this paper takes the cultivation of A automobile core competitiveness as the research object. Connecting with the basic theory, this paper analyzes the problems existing in the core competitiveness construction of A automobile company and puts forward a series of effective countermeasures and suggestions.Key words:Core competence, Brand cultivation, Culture Mouldin...