广东平安银行个人理财业务问题研究分析 财务会计学专业

广东平安银行个人理财业务问题研究摘要 随着我国改革开放事业的不断深入，商业银行也取得了一定的发展并进而推出了许多的理财产品。再加以居民的理财意识有着大幅度提升，因而商业银行已经逐渐把个人理财业务视为自身的核心业务且取得了令人可喜的业绩成就。但是由于我国商业银行的发展时间并不长，业务的设置与发展依旧存在着许许多多的问题。因此，笔者通过对国内外学者的已有研究的分析探讨的基础上，对平安银行的发展过程及现状进行了简要介绍，并结合了数据分析的方法亦对其个人理财的业务发展现状进行总结，以及发展所面临的一些困难，通过分析近几年的数据并结合我国国情以广东省为例总结了未来发展的目标和方向，给出相关的意见与建议。关键词：商业银行；平安银行；个人理财业务RESEARCH ONPERSONALFINANCING BUSINESS OF PINGAN BANK OF GUANGDONG ABSTRACTWith the development of China's commercial banks, personal financial business has gradually developed. However, China's commercial banks started late, there are still many problems in the development of immature. This paper firstly analyzes the research on commercial banks at home and abroad, introduces the development history and the current situation of the development of Ping An Bank, through the characteristics of some of the data on the personal financial business of Ping An Bank are analyzed, combined with the current development refers to the existing stage of the problem, through the analysis of the data in recent years and combining with China's the situation in Guangdong Province as an example, summarizes the goal and direction of development in the future, give the relevant opinions and suggestions.Key words: commercial Banks;Ping An bank; Personal financial management business目 录一、绪论------------------------------------------------------------------1二、文献综述--------------------------------------------------------------2三、广东平安银行个人理财业务分析------------------------------------------5（一）平...