香港太平洋（武汉区）营销推广提案目 录第一章 市场分析..................................................................................5一、宏观政策环境...........................................................................................................................................................................5二、区域概况................................................................................................................................................................................10三、光谷房地产市场分析..............................................................................................................................................................13四、直接竞争楼盘分析..................................................................................................................................................................15第二章 项目分析.................................................................................24一、项目概况................................................................................................................................................................................24二、本案 SWOT 分析....................................................................................................................................................................... 24三、卖点与买点提炼.....................................................................................................................................................................27第三章 项目定位..................................................................................29一、客群定位................................................................................................................................................................................29二、产品定位........................................................................................................................................................
