目 录一、项目概述................................................................................................................41．项目背景..............................................................................................................42．项目意义..............................................................................................................43．项目内容..............................................................................................................5二、项目可行性分析....................................................................................................61．项目优劣势分析..................................................................................................6（1）项目优势比较...............................................................................................6（2）项目劣势分析...............................................................................................6（3）项目机会阐述...............................................................................................7（4）项目潜在风险...............................................................................................72．竞争分析..............................................................................................................7（1）现有竞争者...................................................................................................7（2）潜在竞争.......................................................................................................8（3）替代竞争分析...............................................................................................8（4）顾客分析.......................................................................................................8（5）供应商...........................................................................................................83．项目发展方向..................................................................................................
