摘 要我国中小企业发展迅速，在我国经济发展中发挥越来越重要的作用，而中小企业要持续发展和壮大离不开企业战略正确定位及合理选择。本文结合国内企业的战略定位，对我国中小企业如何正确地进行战略定位,总结出企业战略定位的三大原则:着眼未来、突出特色、勇于创新。同时针对多元化战略还是单一化战略好这一业界争论不休的话题，本文尝试通过对多元化和单一化分析，到单一化的核心竞争力的构建，再结合我国的国情来分析中小企业持续发展的经营思路，期待对中小企业提供参考。关键词：中小企业；定位；核心竞争力；培育ABSTRACThe rapid development of China's small and medium enterprises in China's economic development play an increasingly important role. And to the sustainable development of small and medium enterprises can not be separated from business strategy and strengthen the right location and a reasonable choice. In this paper, the strategic positioning of domestic enterprises, small and medium enterprises of China's strategy of how to correctly position, summed up the three major business principles of strategic positioning ： focus on the future,highlighting the characteristics of innovation. At the same time, diversification strategy for a single strategy or a good topic of debate in this industry, this article attempts to diversity and a single through the analysis to a single core competitiveness of the construction, combined with China's national conditions to analyze the sustainable development of small and medium-sized the business ideas, look forward to provide a reference for SMEs.KEYWORDS: Small and medium-sized； positioning； core competitiveness； cultivation目 录1 中小企业的战略定位......................................11.1 着眼未来...........................................11.2 突出特色...........................................21.2.1.填补空白........................................21.2.2 走专业化之路...........................
