老年人对保健品的认知情况与老年保健品的优化发展研究分析 工商管理专业

摘 要我国现已进入老龄化社会，庞大的老年人群体对各种养老服务存在着巨大的需求市场，老年人为维护健康对保健品的需求日益增加，这些需求使得老年保健品行业快速发展，但是随着而来的市场乱象导致老年人上当受骗的现象也同步出现。目前我国保健品行业正处于快速发展阶段，但是我国保健品行业还存在着很多问题，比如行业发展不规范、引导性差、营销策略运用过度等，这些都会给整个保健品行业带来信誉危机。本文由四大部分组成，首先通过对保健品相关知识进行阐述，然后通过研究老年人对保健品的认知情况，分析老年保健品行业的发展趋势。最后提出老年保健品行业的问题并找到其优化发展的实施路径，尽快规范我国老年保健品企业行为。关键词：老年；保健品；需求；优化发展AbstractOur country has entered the aging society, a large elderly population there is a huge market demand for a variety of pension services, the elderly healthy demand for health care is increasing, the demand that the elderly health care products industry rapid development, but with the coming of the market chaos in the elderly deceived phenomenon in sync. At present, China's health care industry is in a stage of rapid development, but the Chinese health products industry still exists to regulate and guide the difference and marketing strategies over issues such as reputation crisis to bring the entire health care industry.This article is made up of four parts. First, the article describes the relevant knowledge of health care products, and then analyzes the development trend of the elderly health care products through the cognition of the elderly on health care products. Finally, the paper puts forward the problems of the elderly health care industry and finds out the way to optimize the development of the health care industry.Keywords: the elderly；health care products；demand；optimal development 前 言改革开放后，我国市场经济得到了飞速发展，同样保健品行业也以坐着火箭速度光速...