论诚实信用原则商标注册中的适用分析研究 工商管理专业

论诚实信用原则商标注册中的适用摘要随着时代的发展，出现了新的经营模式，商标利益日益复杂，各种不正当竞争层出不穷。因为法律本身条款是有限的，而想要克服法律中无法限制的内容，就需要在商标注册中确立诚实信用的原则。尽管在我国民法已经有了相关规定，民法规定：作为民事主体，在从事活动的时候，必须要遵循诚实守信的原则。商标法中也增加了关于诚实守信原则的规定，但是，由于商标法毕竟是民事单行法，有一些特定的范围与特定规则在程序中，无论在商标授权的形式，程序还是在司法程序中都会存在一定使用不当的情况。由此可知，虽然立法者在商标立法中增加了新的条款来回应，目前商标领域缺乏诚实信用等问题。但由于商标行政与司法程序非常复杂，想要发挥诚实信用原则，克服不诚信的商家乱用商标注册的现象，还需要在立法层面上有更加正面的立法。并且通过立法阻止商标的恶意抢注以及滥用商标的市场问题。关键词：诚实信用原则，商标法，商标抢注，商标注册APPLICATION OF THE PRINCIPLE OF HONESTY AND CREDIBILITY IN TRADEMARK REGISTRATIONABSTRACTWith the development of the times, new business models have emerged, trademark interests have become increasingly complex, and various kinds of unfair competition have emerged one after another. Because the provisions of the law itself are limited, and in order to overcome the content that cannot be limited in the law, it is necessary to establish the principle of good faith in trademark registration. Although there are already relevant provisions in our civil law, the civil law stipulates that as a civil subject, when engaging in activities, one must follow the principle of honesty and trustworthiness. The Trademark Law has also added provisions on the principle of honesty and trustworthiness. However, since the Trademark Law is, after all, a separate civil law, there are some specific scope and specific rules in the procedures, and there will be certain improper use in the form of trademark authorization, procedures and judicial ...