论城市购物中心的导向标识设计和实现 包装设计专业

论城市购物中心的导向标识设计摘 要城市购物中心的导向标识的主要作用是传递信息给消费者，主要的目的是起到指引人们在购物中心的建筑环境中行进，使得不熟悉环境情况的人们可以在第一时间获取最为及时有效的信息。设计师在对购物中心的导向标识进行设计时，不仅要知道其功能分布和空间结构，还要注意到导向标识对于购物中心的作用，要找到合理正确的设计思路及方法。本文通过对多个城市的购物中心的一些实地调研情况，分析总结了导向标识的现状，导向标识布局设置不合理，图标文字的不规范，标识设计缺少人性化；根据这些问题提出了解决问题的一些方法，合理的规划室内外空间，将导向标识的设计统一化、人性化。【关键词】城市购物中心；导向标识；现状；设计内容；人性化Discuss with oriented logo design of shopping center in cityAbstractThe main role of urban shopping center guide identifies the transmission of information to consumers, the main purpose of the guidelines is to serve the people marching in the shopping center of the built environment, so that people who are not familiar with the environmental conditions can get the most timely and effective at the time of the first information. Designers at the mall way finding design, not only to know its function and spatial distribution structure, but also noted the role of guiding signs for shopping centers, to find a reasonable right design ideas and methods. Based on the mall some field research for multiple cities, analyzes and summarizes the status quo-oriented identification, directional signs layout unreasonable, icons, text is not standardized, the lack of user-friendly logo design; based on these issues to solve the problem Some methods, rational planning of indoor and outdoor space, design-oriented unified identity and humane.【Key words】City Mall; oriented logo; status quo; design elements; humane目 录引 言..............................................................1一、概念界定.......