目 录第一章 总论.............................................................................................11.1 项目单位基本情况....................................................................................11.2 项目基本情况...........................................................................................31.3 可行性研究报告编制依据.......................................................................61.4 综合评价....................................................................................................7第二章 建设背景及必要性.........................................................................92.1 项目区社会经济状况................................................................................92.2 本行业及关联产业发展现状....................................................................92.3 项目建设的必要性..................................................................................13第三章 项目选址与建设条件.................................................................113.1 建设地点选择..........................................................................................113.2 建设条件.................................................................................................12第四章 市场分析与销售方案...............................................................194.1 市场分析.................................................................................................154.2 销售策略、方案和营销模式.................................................................224.3 市场风险分析.........................................................................................22第五章 建设方案.......................................................................................255.1 产品方案和建设规模.............................................................................255.2 建设规划和布局.....................................................................................255.3 建设标准和产...
