交友网站商业计划目录第一章：摘要...................................................1第二章：市场分析...............................................2一、市场介绍.....................................................................................................................2二、目标市场.....................................................................................................................2三、顾客的购买准则.........................................................................................................3第三章，竞争性分析.............................................3一、竞争者.........................................................................................................................3二、竞争策略或消除壁垒.................................................................................................41．竞争策略..................................................................................................................................4第四章；产品与服务.............................................4一、产品品种规划.............................................................................................................4二、研究与开发.................................................................................................................5三、未来产品和服务规划.................................................................................................5四、实施阶段.....................................................................................................................5五、服务与支持.................................................................................................................6第五章市场与销售.............................................6一、市场计划.....................................................................................................................6二、销售策略.....................................................................................................................6三、销售渠道与伙伴.........................................................................................................6四、定价策略.....................................................................................................................7五、市场联络；.................................................................................................................71、广告宣传..................................................................................................................................72、互联网促销..............................................................................................................................83、刊物、文章报导......................................................................................................................84、直接邮寄..................................................................................................................................86、其它营销因素..........................................................................................................................8六、社会认证.....................................................................................................................9第六章财务计划...............................................9一、资金需求与使用计划...............................
