第四届全国大学生“创意创新创业”挑战赛微视频定制营销网站参赛策划书www.fivemademdv.icoc.ccc河南财经政法大学五人定制团队团队成员：袁平常亚军王孝阁杨娟张丽丽2014年3月第1页共59页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共59页目录1.项目概述........................................................................................................................31.1项目名称................................................................................................................................31.2项目简介................................................................................................................................31.3网站简介................................................................................................................................41.3.1网站名字的由来....................................................................................................................41.3.2网站板块................................................................................................................................42.市场分析........................................................................................................................62.1市场形式分析........................................................................................................................62.2STP分析..................................................................................................................................62.2.1市场细分................................................................................................................................62.2.2目标市场分析........................................................................................................................62.2.3.市场定位...............................................................................................................................92.3SWOT分析..............................................................................................................................92.3.1创业机会分析........................................................................................................................92.3.2团队优势分析........................................................................................................................92.3.3外界威胁分析......................................................................................................................112.3.4团队劣势分析......................................................................................................................112.4市场前景预测......................................................................................................................123.网站内容策划...............................................................................................................133.1网站构架的搭建...................................................................................................................133.1.1网站页面展示：..................................................................................................................143.2公共板块内容规划（分板块概述）...................................................................................143.2.1公共板块之“作品展示”.............................................................
