中国报刊媒体广告价值分析报告DOC425(1)VIP免费

第1页共403页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共403页第2页共403页第1页共403页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共403页目录前言__________________________________________________________________________________________9一、概述_________________________________________________________________________________9(一)个人观察与观点_______________________________________________________________________9(二)执行回顾____________________________________________________________________________101、零售调查部分_____________________________________________________________________102、读者调查部分_____________________________________________________________________133、主要指标_________________________________________________________________________13(三)公司介绍____________________________________________________________________________14(四)产品与服务__________________________________________________________________________151、《报刊零售监测分析报告》_________________________________________________________152、《报刊媒体广告价值分析报告》_____________________________________________________163、《媒体消费分析报告》_____________________________________________________________164、《版面监测分析报告》_____________________________________________________________165、专题内容监测服务_________________________________________________________________176、广告监测服务_____________________________________________________________________177、专项调查服务_____________________________________________________________________178、咨询&策划服务____________________________________________________________________17二、都市报______________________________________________________________________________18(一)零售监测____________________________________________________________________________181、北京_____________________________________________________________________________182、北京都市早报_____________________________________________________________________203、沈阳_____________________________________________________________________________234、上海_____________________________________________________________________________235、南京_____________________________________________________________________________246、武汉_____________________________________________________________________________247、西安_____________________________________________________________________________248、成都_____________________________________________________________________________249、重庆_____________________________________________________________________________24第3页共403页第2页共403页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第3页共403页10、珠三角地区的报业分析_____________________________________________________________24(二)主要媒体读者研究____________________________________________________________________361、北京都市报读者研究_______________________________________________________________36三、时政类报刊__________________________________________________________________________41四、生活服务类报刊______________________________________________________________________41五、IT类报纸___________________________________________________________________________41(一)零售监测_____________________________________________________________...