学校：太原理工大学姓名：任川兮中国风文化传播有限公司服务项目说明书第1页共48页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共48页联系方式：18234132380第2页共48页第1页共48页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共48页目录第1章执行总结.............................................................................................................................41.1公司....................................................................................................................................41.2市场....................................................................................................................................41.3组织与人力资源.................................................................................................................51.4投资与财务分析.................................................................................................................61.5风险及回避.........................................................................................................................61.5.1外部风险.................................................................................................................71.5.2内部风险.................................................................................................................71.5.3解决方案.................................................................................................................71.6退出计划.............................................................................................................................7第2章项目背景.............................................................................................................................92.1行业背景.............................................................................................................................92.2服务项目...........................................................................................................................102.2.1中国风文化饮食城................................................................................................102.2.2中国风文化服饰礼仪..........................................................................................112.2.3中国风文化演艺大舞台........................................................................................152.2.4华夏工艺一条街..................................................................................................172.2.5中国风民间艺术及艺人秀....................................................................................192.2.6全方位感受中国文化............................................................................................192.3服务优点...........................................................................................................................19第3章目标市场...........................................................................................................................203.1市场细分...........................................................................................................................203.2市场选择...........................................................................................................................203.3市场定位..................................................................
