上海某别墅项目策划目录第一章：背景..................................................................................................................................1一、宏观经济与上海房地产市场...........................................................................................1二、2001年上海房地产市场..................................................................................................2第二章：上海别墅市场整体情况...................................................................................................3一、上海别墅市场回顾和展望...............................................................................................3二、上海别墅市场..................................................................................................................8三、上海别墅市场的区域分布...............................................................................................8四、上海别墅市场的价格区间.............................................................................................11五、上海别墅市场的供需状况.............................................................................................12六、目前上海别墅市场的开发风险及对策.........................................................................13第三章：重点竞争市场研究.......................................................................................................14一、松江板块........................................................................................................................14二、水景别墅........................................................................................................................17第四章产品基地研究..................................................................................................................18一、地理位置及交通状况.....................................................................................................18二、基地资源及周边配套.....................................................................................................19第五章竞争分析..........................................................................................................................20一、竞争的基准分析原则...................................................................................................20二、基准竞争研究对本案的启示.........................................................................................26第六章客源分析..........................................................................................................................27一、定位原则：....................................................................................................................27二、定位：............................................................................................................................27第七章SWOT分析......................................................................................................................29一、优势分析：..................................................................................................................29二、劣势分析：..................................................................................................................29三、机会分析：..............................................................................................
