基于新零售网购的优衣库面向终端客户配送---物流体系的优化摘要服装在人们的生活中不可或缺，它不仅解决了温暖的问题，同时也装扮美化了人们的穿着形象。众所周知，服装行业作为传统行业之一，它引领着社会经济的发展并提升了人们的生活水平，在服装产业链中起到关键的角色并发挥着非常重要的作用。但是，近年来国内外的经济环境一直相对低迷，对服装行业的发展产生了负面作用，从而加剧了服装企业间的竞争；另一方面，随着服装产业的升级，生产方式和经营方式的转型，生产要素的结构发生了变化，以及各种要素的成本变化影响着服装的成本。本文根据基于新零售网购的优衣库面向终端客户配送展开分析，首先阐述选题研究背景意义。其次阐述配送概念，进而分析了优衣库当下的物流配送体系现状，最后对优衣库企业商品配送存在的问题几对策分析。关键词：零售网购优衣库配送体系ThenewonlineshoppingretailUNIQLOtoterminalcustomersbasedondistributionTheoptimizationofthelogisticssystemAbstractClothingisindispensableinpeople'slife.Itnotonlysolvesthewarmproblems,butalsobeautifiesthepeople'simage.Asweallknow,asoneofthetraditionalindustries,clothingindustryisleadingthedevelopmentofsocialeconomyandimprovingpeople'slivingstandard.Itplaysakeyroleintheapparelindustrychainandplaysaveryimportantrole.However,inrecentyears,domesticandinternationaleconomicenvironmenthavebeenrelativelylow,hadanegativeeffectonthedevelopmentoftheclothingindustry,thusexacerbatingtheclothingcompetitionamongenterprises;ontheotherhand,withthegarmentindustryupgrading,thetransformationofmodeofproductionandoperationofthefactorsofproductionstructurechanges,aswellasthevariouselementsofthecostchangesaffectthecostofclothing.AccordingtotheenduserorienteddistributiontoanalyzethenewonlineshoppingretailUNIQLObasedon,firstdescribedthetopicsbackgroundandsignificance.Secondly,theconceptofdistribution,andthenanalyzesthestatusquoofthelogisticsdistributionsystemofUNIQLO,finallyUNIQLOcommoditydistributionproblemscountermeasures.Keywords:onlineshoppingretailUNIQLOdistributionsystem目录摘要.....................................................4第一章绪论...............................................61.1研究背景.....................................................61.2国内外研究现状...............................................61.2.1国外究现状.............................................61.2.2国内研究现状...........................................71.3论文主要内容框架.............................................81.4研究方法.....................................................81.4.1文献归纳法.............................................81.4.2理论分析方法...........................................8第二章城市配送的基本理论..................................................................92.1配送的定义...................................................92.2城市配送的内涵...............................................9第三章优衣库面向终端客户配送现状................................................113.1优衣库简介..................................................113.2优衣库物流体系.............................................123.3优衣库商城物流的配送模式....................................133.3.1自建物流配送的模式....................................133.3.2自建物流+第三方物流...................................133.3.3门店配送方案..........................................13第四章优衣库面向终端客户配送物流体系存在的问题....................154.1物流配送服务成本普遍较高....................................154.2物流配...
