目录前言······································································································11概述··································································································21.1策划背景······································································21.2策划依据······································································31.3研究思路、方法及技术路线·············································31.3.1研究思路··········································································31.3.2研究方法··········································································41.3.3技术路线··········································································41.4研究内容······································································52市场分析··························································································62.1宏观背景······································································62.2会议、新闻中心等公共活动市场前景广阔···························72.2.1推动上海经济发展······························································72.2.2促进上海成为国际会展中心··················································72.2.3提高整个城市吸引力···························································72.3上海演出业发展潜力巨大················································82.3.1城市文化形象基本形成························································82.3.2演出市场异常活跃······························································82.3.3流行音乐演出场地依然缺乏··················································93B片区整体定位、规模及功能分析··············································113.1区位分析····································································113.2整体定位····································································123.2.1世博会期间：世博会的主要活动中心···...
