代表性地区的时装周运营管理对比研究分析——以巴黎时装周和中国国际时装周为例 文化产业管理专业VIP专享VIP免费

摘要时装周是关乎服装全行业发展的专业展会，为设计师和时装品牌搭建交易平台，促进贸易，不仅拉动举办城市经济效益，宣传举办城市的文化特色。巴黎时装周是目前全球最具吸引力的时装节，不仅为参会企业提供各种贸易机会，还引领全球时装潮流的方向，聚集了来自全球多个国家和地区的设计师和模特。我国时装秀和时装博览会起步时间较晚，但经过20多年的发展取得了显著的成绩，其中中国国际时装周的知名度最高，对时装界的影响也最大。但是相比较世界时装之都巴黎的时装周，还存在一定差距。本文通过对巴黎时装周和中国国际时装周运营现状的比较，总结出中国国际时装周存在的不足之处，结合巴黎时装周运营管理中值得学习和借鉴的优点，提出能够改善和增强中国国际时装周可持续健康发展的措施和建议，以促进未来我国时装产业的快速健康发展。关键词：时装周；巴黎时装周；中国国际时装周；运营管理ABSTRACTFashionweekisamajoreventrelatedtotheapparelindustryorafewaspectsoftheprofessionalexhibition,tobuildatradingplatformforthedesignerandfashionbrand,promotetrade,notonlypullthecity'seconomicbenefits,andpromotetheculturalcharacteristicsofthecity.Parisfashionweekistheworld'smostfamous,notonlyforexhibitorsandtraderstoreachatrade,butalsoreleasedaforecastforthefutureoffashion,attractingawell-knownbrandsanddesignersfromallovertheworld.Sincethe90'soflastcentury,ourcountry'sfashionshowandfashionshowhasbeenspringingupvigorously,amongwhichthemostfamousofChinaInternationalFashionWeek,hasmadegreatprogressanddevelopmentinrecentyears.ButthereisagapbetweenthefashionweeksinParis,theworld'sfashioncapital.ThisarticlethroughtoParisfashionweekoperationmanagement7aspectsofdetailedresearch,inordertoimproveChina'sinternationalfashionweekofoperationtoprovidereferenceexperience,throughthecomparisonofChina'sfashionweektofindouttheproblems,andputforwardtherelevantsuggestions,aimstodrawonthesuccessfulexperienceofParis,promoteChinainternationalfashionweek'sconstructionanddevelopment.Keywords：Fashionweek;Parisfashionweek;ChinaInternationalFashionWeek;Operationmanagement目录摘要......................................................................IABSTRACT.................................................................II绪论......................................................................2一、时装周运营管理相关理念叙述............................................1（一）时装............................................................1（二）时装周..........................................................2（三）时装周运营管理..................................................2二、巴黎时装周与中国国际时装周运营管理对比分析............................4（一）巴黎时装周运营管理的基本情况....................................4（二）中国国际时装周的运营现状........................................5（三）巴黎时装周运营管理的启示和经验..................................6三、中国国际时装周运营管理存在的问题......................................7（一）品牌管理水平有待加强............................................7（二）缺乏创意，特色不够..............................................7（三）后期商业运作不健全..............................................8（四）展会内容枯燥效率低..............................................8（五）缺乏服装会展专业人才............................................8四、解决建议..............................................................9（一）提高品牌管理水平，培养本土品牌..................................9（二）寻找城市精神，打造特色文化...................