目录第一章肯德基在中国················································2第二章餐饮业发展趋势·············································3（一）连锁餐饮业态分析···················································3（二）餐饮业发展趋势······················································4第三章肯德基的特许经营战略······································5（一）选址策略································································5（二）远景目标·······························································11（三）市场营销·······························································12（四）特许经营·······························································14（五）供应管理·······························································14（六）企业文化·······························································15（七）肯德基与麦当劳的品牌差异定位································16第四章加盟肯德基····················································18（一）“不从零开始”的加盟················································19（二）加盟费用·································································19（三）申请流程·································································19第五章中国为什么没有自己的肯德基·····························20第2页共24页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共24页第一章肯德基在中国在世界的各个角落，在中国的每个城市，我们都会常常看到一个老人的笑脸，花白的胡须，白色的西装，黑色的眼镜，永远都是这个打扮，就是这个笑容，是世界上最著名、最昂贵的笑容了，因为这个和蔼可亲的老人就是著名快餐连锁店“肯德基”的招牌和标志——哈兰·山德士上校。（一）不断开店，快速发展1987年11月12日肯德基在北京前门繁华地带设立了在中国的第一家餐厅，而北京肯德基有限公司也是当时北京第一家经营快餐的中外合资企业。以北京作为一个发展的起点，肯德基在全国的发展就如同燎原之火。1992年时餐厅总数为11家，是当时在中国经营快餐连锁餐厅中数量最多的公司。2000年11月28日，肯德基在中国的连锁餐饮企业中领先同业，第一个突破400家，创国际快餐连锁业在中国开店数的之最。2004年1月，中国第1000家连锁店在北京朝阳区樱花园东街开业。2005年10月，中国第1500家餐厅暨第二家汽车穿梭餐厅在上海开业。这样的发展速度和规模，使肯德基成为一家在中国发展最迅速的快餐连锁企业，同时它也是率先开发乡镇一级市场的国际餐饮品。2007年11月，肯德基在成都开出了第2000家餐厅。2010年6月，在上海开出第3000家餐厅。（二）提供大量就业机会，创造员工职业发展机遇肯德基的飞速发展为中国提供了大量的就业机会。截止2007年底，肯德基在...
