Marketing评估微软新产品进入中国的变量VIP免费

第1页共30页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共30页第2页共30页第1页共30页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共30页MicrosoftCorporation15700NE39thStRedmond,WA98052USAMr.GatesMicrosoftCorporation15700NE39thStRedmond,WA98052USADearMr.BallmerAttachedisthereportyourequeston14Mayanalyzingtheviabilityofthebusinessopportunity.Wehavedonealotofresearchonmakingourmarketingplan.Thereportprovideddetailsontheprocessesthatweanalyzingtheviabilityofthebusinessopportunityandtherecommendationshowwecanimproveourproducts.OurreportprovedthattheChinamarketissuitableforMicrosofttoenterinto.AndMicrosoftneedstotakeadvantageofthegoodenvironmentaroundit.MicrosoftCooperationhasmoreadvancedtechnologiesthantheothercompetitorssothatthereareseldomcompetitorscandefeatMicrosoft.However,asabigfirm,Microsoftneedstoundertakemoresocialityresponsibilitytofeedbackthesociety.Wehaveanalysedthevariabilitythrough7aspectstodecideifMicrosofthastheadvantagestocompetewithotherfirms.WehavemadeoutalotofadvicesinthereportforMicrosofttoadapttothesituation.Wediscussthesepointsindetailinthereport.Preparingthereporthasbeenvaluableandchallenging.Ifyouhaveanyquestion,youcandiscussthequestionwithmeandIwillgiveasatisfyinganswer.YourssincerelyZhouXiangnan第3页共30页第2页共30页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第3页共30页AREPORTONASSESSINGTHEVIABILITYOFTHEBUSINESSOPPORTUNITYOFMICROSOFT,2012Preparedfor:Mr.BallmerSubmitted:14May,2012,Preparedby:ZhouXiangnan第4页共30页第3页共30页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第4页共30页SummaryThisreportwascommissionedbyMr.BallmertoassessiftheChina’senvironmentissuitableforMicrosoftCooperation’snewproducttoenterintothemarketofChina.ThepurposeofthisreportistohelpthemanagementinestimatingtheviabilityofthebusinessopportunitywhenMicrosoftCorporationintendstoselltheWindows8operatingsysteminthenewmarketofChina.ThisreportprovidesanassessmentofthevarietiesofenvironmentofChinaanditalsoreferstosomefindingsandpotentialimplicationsMicrosoftCooperationneedstonote.Afterassessthesevenvarietiesoftheenvironment,thereportfindsthatChinaissuitableforMicrosoftCooperationtoenterintotopromoteWindows8.ThereportfindsthattheeconomicsofChinaisdevelopingquicklyanditprovidesmanyopportunitiesforWindows8,whiletherapidlydevelopingoftheeconomicsofwillalsochallengethepositionofWindows8.Thepolitical,legalandregulatoryenvironmentisnotverygoodforWindows8topromotesinceChinahasputforwardAntitrustLaw.What’smore,MicrosoftCooperationhasthesuspicionofmonopolizingthecomputersystemandmanyothercountrieshavesuedMicrosoftcooperationformonopolizingthisindustrywhichcanbeprovidedforChinagovernmenttosuetheMicrosoftCooperation.ThesocialandculturalenvironmentshavelittleeffectsonthesalesofWindows8becausemanypeoplewillusethecomputers.Theclimateandreligionsdonotobstructtheuseofcomputers.TechnologicalenvironmentwillaffecttheproductsofMicrosoftcooperationgreatly.AsanITcompany,thedevelopmentofthetechnologiescanenhancetheabilitiesofcreativity.IntheContemporaryenvironmentalconsiderationsaspect,MicrosoftCooperationalsoaffectstheenvironmentaroundgreatly.SochangethetraditionalwaytoproduceproductsitnecessaryforMicrosoftCooperation.CompetitiveenvironmentshowsthatAppleandGooglearethebiggestcompetitorsfortheMicrosoftCooperation.Thethreeproductsallhave...