DIY饰品店商业计划书DIY饰品店商业计划书专业：旅游管理班级：09级2班小组成员：任务分工：企业描述、管理团队和企业结构行业分析、市场分析营销计划、运营计划执行概要、财务规划、产品（服务）设计和研发规划DIY饰品店商业计划书目录1.执行概要.............................................................................................................12.企业描述............................................................................................................12.1企业简史..................................................................................................................12.2使命陈述..................................................................................................................22.3产品与服务..............................................................................................................23．行业分析..........................................................................................................23.1行业现状..................................................................................................................23.2DIY市场需求预测..................................................................................................23.3市场参与者特性......................................................................................................33.4行业趋势..................................................................................................................33.5长期发展前景..........................................................................................................34市场分析.............................................................................................................44.1市场细分和目标市场选择.......................................................................................44.2SWOT分析..............................................................................................................44.3购买者行为分析.......................................................................................................54.4竞争分析..................................................................................................................65.营销计划.............................................................................................................65.1营销目标和行动方案...............................................................................................65.1.1营销目标..........................................................................................................................65.1.2行动方案..........................................................................................................................65.1.3行动措施..........................................................................................................................65.2营销策略..................................................................................................................75.2.1产品策略..........................................................................................................................75.2.2价格策略..........................................................................................................................75.2.3促销策略..................................................................................................................
