www.higou.com“Hi购”有限责任公司创业计划书目录第一章摘要.............................................41.1公司................................................................................................................................41.2市场................................................................................................................................41.3组织与人力资源............................................................................................................41.4投资与财务....................................................................................................................5第二章创业背景.........................................62.1网络购物在金融危机中逆流而上.................................................................................62.2网购行为在政府政策下更加规范.................................................................................72.3网购渗透率低，提升空间大.........................................................................................8第三章公司概况.........................................93.1公司介绍........................................................................................................................93.2公司使命........................................................................................................................93.3公司文化........................................................................................................................93.4公司结构......................................................................................................................103.5公司管理体系..............................................................................................................123.5公司发展战略..............................................................................................................133.7公司人力资源建设.......................................................................................................15第四章公司服务.........................................174.1公司代购商品定位.......................................................................................................174.2服务对象定位..............................................................................................................174.3公司服务模式..............................................................................................................174.4代购业务流程..............................................................................................................214.5代购费用说明..............................................................................................................22第五章市场分析..........................................245.1市场现状......................................................................................................................245.2市场环境......................................................................................................................275.3盈利模式......................................................................................................................29浙江省电子商务竞赛2www.higou.com“Hi购”有限责任公司创业计划书第六章市场营销.........................................326.1营销理念........................................................................
