项目策划书目录一、摘要...........................................................................................................................1二、市场背景....................................................................................................................11、宏观背景........................................................................................................................12、项目背景........................................................................................................................2（1）“校园DM”项目背景............................................................................................2（2）“高校商业平台”项目背景.................................................................................3三、市场分析....................................................................................................................41、市场容量分析................................................................................................................5（1）关于我们的项目.....................................................................................................5（2）学生市场容量分析.................................................................................................6（3）商家市场容量分析.................................................................................................72、目标客户分析..............................................................................................................11（1）校园群体..............................................................................................................11（2）内外商家..............................................................................................................11（3）各大高校..............................................................................................................12四、市场运作..................................................................................................................131、产品类型......................................................................................................................13（1）高校校园DM（精准直投）服务........................................................................13（2）高校商业平台服务...............................................................................................14（3）高校互动营销公关服务.......................................................................................15（4）高校产品推广和代理服务...................................................................................15（5）高校校园团购服务...............................................................................................15（6）高校个性方案策划和执行服务...........................................................................152、具体运作......................................................................................................................15（1）高校校园DM（精准直投）服务........................................................................16（2）高校商业平台服务...............................................................................................17（3）项目建设..............................................................................................................18五、其它............................
