光华校园文化传媒创业计划书光华管理团队目录一、执行总述..........................................................51.1目的..........................................................................................51.2机会分析..................................................................................51.3行业分析..................................................................................51.4公司概况..................................................................................61.5公司战略..................................................................................61.6生产运作..................................................................................61.7投资与财务..............................................................................71.8社会效益和经济效益..............................................................71.9结论..........................................................................................8二、机会描述..........................................................92.1校园广告情况及其现状..........................................................92.2校园广告制作方法................................................................102.3光华广告综合制作技术........................................................112.4机会描述................................................................................11三、产业分析........................................................123.1宏观环境................................................................................123.2行业分析................................................................................123.3竞争分析................................................................................13四、公司概况........................................................154.1公司性质................................................................................154.2部门设置................................................................................1524.3管理机制................................................................................174.4人员配置................................................................................18五、公司战略........................................................195.1公司理念................................................................................195.2公司简介................................................................................195.3战略目标................................................................................195.4总体规划................................................................................195.5发展战略................................................................................21六、生产运作........................................................236.1基本情况................................................................................236.2详细流程................................................................................23七、投资估算........................................................257.1股本规模和结构....................................................................25八、财务预测........................................................268.1广告收益估算........................................................................268.2财务分析........................................................
