大学生创新创业计划书项目名称：校园百事通指导老师：刘道修小组成员：余昌鑫吴富强尚志军曾仕平熊睿洋目录一、项目背景市场机会分析.........................................................................41.1项目背景......................................................................................41.2机会分析........................................................................................5二、市场分析与项目定位.............................................................................51.市场分析..........................................................................................51.1前景预测.........................................................................................5（1）市场需求分析..............................................................................5（2）市场行业发展及变化趋势..........................................................51.2消费人群分析..................................................................................51.3竞争和购买力分析..........................................................................61.4优势分析..........................................................................................61.5劣势分析..........................................................................................62.项目定位..........................................................................................62.1自身定位..........................................................................................62.2项目特点..........................................................................................62.3竞争优势..........................................................................................7三、产品介绍及商业模式.............................................................................73.1产品总体介绍................................................................................73.2校园超市........................................................................................83.3校园超市优点................................................................................9四、发展战略................................................................................................10五、竞争分析................................................................................................11六、研发、生产、经营安排......................................................................14七．公司团队与组织结构...........................................................................157.1公司性质:.....................................................................................157.2组织形式：..................................................................................157.3部门职责......................................................................................1727.4管理机制......................................................................................187.5人员配置......................................................................................19八、资金规划与财务需求...........................................................................198.1股本规模和结构...........................................................................198.2建设投资估算..............................................................................208.2.1.工程概况...............................................
