创业企划书创立企业名称:创业团队:通信地址:大庆师范学院联系电话:18345961111电子邮件:1184945554@qq.com日期:2015.10.25目录第一章:摘要........................................................................3第二章:公司介绍....................................................................6一、宗旨(任务)..................................................................6二、公司简介......................................................................6三、公司战略......................................................................71.产品及服务A:................................................................72.产品及服务B,等等:..........................................................73.客户合同的开发、培训及咨询等业务:...........................................8四、技术..........................................................................81、专利技术:...................................................................82、相关技术的使用情况(技术间的关系):.........................................8五、价值评估......................................................................8六、公司管理......................................................................91.管理队伍状况.................................................................92.外部支持:..................................................................103.董事会:....................................................................10七、组织、协作及对外关系:.......................................................10八、知识产权策略.................................................................11九、场地与设施...................................................................11十、风险.........................................................................12第三章:市场分析...................................................................12一、市场介绍.....................................................................13二、目标市场.....................................................................14三、顾客的购买准则...............................................................15四、销售策略.....................................................................15五、市场渗透和销售量.............................................................16第四章,竞争性分析.................................................................16一、竞争者.......................................................................16二、竞争策略或消除壁垒...........................................................181.竞争者[A,B等]..............................................................18第五章;产品与服务.................................................................18一、产品品种规划.................................................................19二、研究与开发...................................................................19三、未来产品和服务规划...........................................................20四、生产与储运...................................................................20五、包装.........................................................................20六、实施阶段.....................................................................21七、服务与支持...................................................................21第六章市场与销售...............................................