互联网+创意咖啡可行性研究报告1目录第一章总论.............................................................................................31.1项目名称......................................................................................31.2建设单位......................................................................................31.3项目概要......................................................................................41.4建设单位概况..............................................................................41.5可行性研究报告编制依据..........................................................41.6建设规模、建设内容..................................................................51.7经济效益.....................................................................................5第二章项目背景及可行性.....................................................................52.1项目背景......................................................................................52.2项目可行性与必要性..................................................................6第三章项目建设方案.............................................................................73.1咖啡项目概况..............................................................................73.3项目建设条件、规模..................................................................83.4建设模式.....................................................................................93.5营销策略.....................................................................................93.5.1定位....................................................................................93.5.2产品创新..........................................................................103.5.3传播策略..........................................................................102第四章市场分析...................................................................................104.1咖啡饮品行业现状分析............................................................104.2市场需求分析............................................................................114.2.1消费偏好分析..................................................................114.2.2消费目的分析..................................................................114.2.3影响消费分析..................................................................12第五章组织机构与人力资源配置.....................................................125.1组织机构与职能划分...............................................................135.1.1组织机构设置..................................................................135.1.2职能划分.........................................................................135.1.3阶段人员配备情况..........................................................145.2劳动定员...................................................................................145.3经营管理措施............................................................................145.3.1建设阶段措施..................................................................145.3.2管理措施..........................................................................155.4技术培训...................................................................................16第六章项目环境影响评价.................................................................176.1建设地...
