医疗信息化科技项目商业计划书第2页共46页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共46页目录第一章：摘要................................................................................................................4第二章：市场分析........................................................................................................9一、市场介绍.....................................................................................................................9二、目标市场...................................................................................................................10三、顾客的购买准则.......................................................................................................11第三章，竞争性分析..................................................................................................12一、竞争者.......................................................................................................................12未来市场预测及影响因素..........................................................................................13二、竞争策略或消除壁垒...............................................................................................141．竞争策略..................................................................142、竞争优势..................................................................15第四章；产品与服务..................................................................................................16一、产品品种规划................................................................................................16二、本项目的核心技术...................................................................................................16三、本项目产品在市场的地位.......................................................................................16四、服务与支持...............................................................................................................17第五章市场与销售..................................................................................................18一、市场计划...................................................................................................................18二、销售策略...................................................................................................................23三、建销售渠道的原则...................................................................................................24四、价格策略...................................................................................................................25五、市场营销...................................................................................................................251、产品推广酒会..............................................................252、互联网促销................................................................253、刊物、文章报导............................................................264、直接邮寄..................................................................265、行业展会策略..............................................................26六、品质认证........................................................................................................26第六章财务计划............................................................................
