第1页共25页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共25页内部资料，注意保密华为移动产品展厅培训教材展厅技术部编辑华为技术有限公司2005第2页共25页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共25页前言本课程通过对华为移动产品发展历程、产品结构、功能、性能、产品卖点、典型应用实例、与竞争对手的比较以及产品发展趋势的讲解，辅以学员自己的讲解演练和展厅讲解实习，使学员不仅掌握华为移动产品主要特点、技术优势、典型应用等知识，而且掌握基本的宣讲技能和技巧。学完本课程后，学员能够达到：了解华为移动产品研发、市场应用情况掌握华为移动产品基本结构、功能和特性掌握我司移动产品机会点和推广策略掌握基本宣讲技巧能够对一般专业性的市场客人和各类非市场客人进行公司产品讲解，为今后的市场营销工作打下良好基础。第3页共25页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第3页共25页目录第4页共25页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第4页共25页第一章WCDMA第一节华为WCDMA概述1.1HuaweiWCDMAintroductionHuaweihasbeeninvestingheavilyin3Gandcurrentlythereareover4000engineersengagedintheR&Dof3Gsystemwithglobal3GR&DinstitutesinShenzhen,ShanghaiandBeijingofChinaandSweden,IndiaandtheUnitedStates.HuaweihasalreadysuccessfullydeployeditscommercialUMTStotalsolution.Infact,moreandmoreoperatorsarenowplacingtheir3GconfidenceinHuawei.Huaweiisoneofthefewvendorsthathaveachievedcommercialapplications(10commercialnetworksandover30trialnetworks).CommercialcontractsincludethosewithSundayinHongKong,EtisalatinUAE,EmtelinMauritius,TMinMalaysiaandTelfortintheNetherlands.HongKongisoneoftheworld'smostcompetitivemobilemarkets.Withhighperformance,matureproductandquickresponsetocustomer’srequirement,HuaweiwasselectedbySUNDAYfromfiveglobalequipmentvendors(othersareSiemens,Alcatel,NortelandZTE).Etisalat,oneoftheworld’stop500companies,providestelecommunicationservicestotheUnitedArabEmiratesandisoneoftheleadingserviceprovidersintheMiddleEastRegion.OnDec.24,2003,HuaweihelpedEtisalatlaunchUMTSservicesinUAE,enablingEtisalattobecomethefirstcompanyintheMiddleEastandtheArabWorldtointroduceUMTSnetwork.TelekomMalaysia(TM)isthebiggesttelecomoperatorinMalaysiaandholdsaveryhighpositioninthetelecommarketofAsiaPacific.InSeptemberof2004,afterstricttrialnetworktestandcompetitionamongEricsson,Nokia,Siemens,Alcatel,andHuawei,HuaweiwonthecommercialcontractfromTMtocovertheboomingareaofMalaysia.Inthiscommercialnetwork,HuaweiRANinter-workswithNokiaCN,andproveditsexcellentinteroperability.InDec.8,2004,Telfort,NetherlandsselectedHuaweiastheirpartneron3GandtakesHuaweiasthesoleUMTSsupplier.HuaweiwillhelpTelforttobuildanationwideandhigh-qualityUMTSnetworkinNetherlandswithacoverageofthewholecountryincludingallthemaincitieslikeAmsterdam,Rotterdam,Hague,etc.Huaweiwilldeliveraturnkeysolution,givingTelfortfullUMTScapabilities,interworkingwithitsexistingGSMandEDGEplatformsandreadinessforHSDPA.WithHuaweiinnovativedistributedUMTSsolutions,Telfortcanachieve30%OpexandCapexsaving.JustliketheCEOofTelfortsaid“Huawei'stechnologicalandinnovativeskillsarereallyimpressive…WeareconfidentthatHuaweiwillhelpustodevelopinnovativeandcosteffectivedatasolutionsforourcustomersandlookforwardtoaprosperousrelationshipwiththem."Herearesomekeypointsofthiscase:1.Huaweiwillprovideanend-to-endsolutionbasedonR4architectureforTelfort.2.Networkcovers99%populationoftheNetherlands3.ReplacetheexistingGSM/GPRScore...
