“七彩螺”健康音乐耳机创业计划书目录1.执行总结......................................................................................................................................11.1公司及商业模式....................................................................................................................11.2产品........................................................................................................................................11.3市场与竞争............................................................................................................................11.4营销与推广............................................................................................................................21.5组织与人力资源....................................................................................................................31.6投资与财务............................................................................................................................32.项目背景......................................................................................................................................42.1产业背景................................................................................................................................42.2产品概述................................................................................................................................52.2.1产品介绍........................................................................................................................52.2.2产品层次........................................................................................................................72.2.3产品优势........................................................................................................................82.2.4技术专利........................................................................................................................92.3应用前景................................................................................................................................93.市场机会.....................................................................................................................................103.1市场特征..............................................................................................................................103.1.1概述..............................................................................................................................103.1.2购买决策过程..............................................................................................................113.2目标市场..............................................................................................................................113.3竞争分析..............................................................................................................................123.3.1竞争产品与竞争对手..................................................................................................123.3.2竞争影响力分析..........................................................................................................133.3.3竞争优势......................................................................................................................143.4市场潜力...
